Which means that we're really, REALLY, spending too much on their products. Vastly overpriced.

Nvidia net margins since the Fermi and early Kepler era have increased by 2 to 3 times. This year net margins are at nearly 40% and their gross margins are higher than Intel!

excalibur1814
Which means that we're really, REALLY, spending too much on their products. Vastly overpriced.

Depends on your point of view - a shareholder could argue that as their sales are increasing, they are under-priced!

They set their prices with regard to what the market will bear, and with an eye on the competition.