Announced at the annual 2010 Which? Awards at The British Museum on 19th May, Panasonic scooped the highly desirable Which? Award for Best Audio Visual Brand for the third time, demonstrating Panasonic’s continued commitment to quality and innovation within consumer electronics.

Which? the UK’s leading independent consumer magazine,  asked readers to rate the reliability of audio visual products as part of a comprehensive report on brand reliability.  Against fierce competition, Panasonic was voted the clear winner, winning more Best Buy’s than any other manufacturer.

The Which? Awards are designed to reward the very best businesses in the UK that consistently offer the consumer quality products and a reliable service. Unlike other industry awards, companies cannot put themselves forward for a Which? Award, therefore reflecting unbiased and independent product endorsement.

Commenting on the award, Andrew Denham, Marketing Director of Panasonic UK Ltd said:
"This is testament to the untiring focus on development of high quality innovative products. The theme for this years’ award, ‘Who Cares, Wins’ seems very fitting for Panasonic as customer satisfaction is our main priority. With the support and outstanding service from our retail partners, the award reflects our commitment to quality and continuous improvement. We would like to thank our valued customers and retailers for making this award possible.”

In the Which? Annual survey, Panasonic’s products are consistently rated the most reliable, which signifies Panasonic’s continued efforts to produce products that enhance peoples lives.