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Samsung and DivX Unveil World’s First DivX HD Certified® Mobile Phone

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Las Vegas– March 23, 2010 – DivX, Inc. (NASDAQ:DIVX), a leading digital media company, and Samsung Electronics Co LTD, a leading mobile provider, today announced that the highly anticipated Samsung Wave is the world’s first mobile phone to be DivX Certified for HD video playback at 720p resolution.  The Samsung Wave is based on Samsung’s new smartphone platform bada.

Additionally, the two companies will work together on HD Certification for the upcoming Samsung Galaxy S, an innovative new Android powered device with best-in-class 4-inch Super AMOLED screen and blazing fast performance. Samsung and DivX will be demonstrating DivX HD playback on the Wave and Galaxy S at the CTIA Wireless Show in Samsung’s booth #1023 and at the DivX meeting room.

Today’s announcement is one of several “firsts” that DivX and Samsung Electronics have accomplished during their partnership. Notably, Samsung Electronics was the first manufacturer to add DivX Certification to mobile devices. Now, Samsung has over 45 worldwide models that offer full playback of DivX videos, including premium Hollywood content purchased from a variety of online retailers around the world.

“Samsung Electronics has shown consistent innovation in the mobile space, turning out high-quality phones that offer a cutting-edge user experience,” said Kevin Hell, CEO of DivX, Inc. “We’re extremely pleased to further our partnership with Samsung to include the world’s first phones capable of playing back stunning DivX HD video across these revolutionary mobile platforms.”

 “We were very excited to become the first manufacturer to offer DivX Certified mobile phones to consumers in 2007, and since that time we’ve continued to work together to help evolve the mobile video experience,” said Younghee Lee, Vice President of Samsung's Mobile Communications business. “Now, we are able to extend that spirit of innovation with the first DivX HD mobile devices, both of which are industry-leading phones based on cutting-edge smart phone platforms.”

Products that bear the DivX Certified logo have undergone a rigorous testing program to ensure a high-quality DivX media experience, including reliable video creation and playback, interoperability with other DivX Certified devices and the visual quality users expect from DivX.

For more information about DivX, visit www.divx.com.

About DivX
DivX, Inc. is a leading digital media company that enables consumers to enjoy a high-quality video experience across any kind of device. DivX creates, distributes and licenses digital video technologies that span the “three screens” comprising today’s consumer media environment—the PC, the television and mobile devices. Over 250 million DivX devices have shipped into the market from leading consumer electronics manufacturers. DivX also offers content providers and publishers a complete solution for the distribution of secure, high-quality digital video content. Driven by a globally recognized brand and a passionate community of hundreds of millions of consumers, DivX is simplifying the video experience to enable the digital home.

About Samsung Electronics Co., Ltd
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2009 consolidated sales of US$116.7 billion.  Employing approximately 157,700 people in 185 offices across 65 countries, the company consists of seven independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Semiconductor and LCD.  Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of  digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.

Forward-Looking Statements
Statements in this press release that are not strictly historical in nature constitute "forward-looking statements." Such statements include, but are not limited to, statements regarding DivX's visibility within the investment community and the potential DivX Certification of new products. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause DivX's actual results to be materially different from historical results or from any results expressed or implied by such forward-looking statements. These factors include, but are not limited to: the risk that customer use of DivX technology may not grow as anticipated; the risk that anticipated market opportunities may not materialize at expected levels, or at all; the risk that the Company’s activities may not result in the growth of profitable revenue; risks and uncertainties related to the maintenance and strength of the DivX brand; risks associated with DivX's ability to penetrate existing and new markets; risks regarding the effects of competition; the risk of DivX's dependence on its licensees and partners; risks related to the effect of intellectual property rights claims; risks that the DivX ecosystem may not grow as anticipated due to failure of partner products to qualify for DivX Certification; and other factors discussed in the "Risk Factors" section of DivX's most recent report filed with the Securities and Exchange Commission. All forward-looking statements are qualified in their entirety by this cautionary statement. DivX is providing this information as of the date of this release and does not undertake any obligation to update any forward-looking statements contained in this release as a result of new information, future events or otherwise.