PRESS RELEASE
The smartest AI-powered laptops for professional content creators are now even smarter
London, UK – 24th April, 2020 - Leading PC manufacturer GIGABYTE today announced that its new generation of AERO Series laptops for professional content creators are available for purchase from UK resellers. The AERO Series is a proud recipient of the 2020 Red Dot Design Award, and features 10th Gen Intel® Core™ H-series processors and NVIDIA® GeForce® RTX 20 SUPER™ graphics. In partnership with leading GPU manufacturer, NVIDIA, new AERO Series laptops with RTX Studio are also supplied with a free Adobe Creative Cloud 3-month subscription, worth over £180.
Proudly designed and manufactured in Taiwan
GIGABYTE has invested in its capability to design and manufacture laptops in Taiwan, whereas many other brands have moved manufacturing to China. GIGABYTE’s proud investment in Taiwanese manufacturing means it is less vulnerable to fluctuating world market conditions, allowing it to be more agile and maintain strict, industry-leading quality controls.
Intel 10th Gen CPUs & NVIDIA GPUs - technologies that empower creative professionals
Featuring the latest Intel® 8 core 16 thread Core™ i9-10980HK and Core™ i7-108750H processors and recently launched NVIDIA GeForce® RTX 2070 & 2080 SUPER™ graphics processors, the new generation of GIGABYTE AERO Series laptops demonstrate provable performance gains for creative professionals. Compared to the previous generation of CPUs and GPUs, Adobe Photoshop benefits from a 14% speed improvement, while Adobe After Effects sees a 27% boost in performance. Furthermore, video exports in Cinema 4D see a 30% increase in performance, allowing creative professionals to be more efficient than ever before.
More information on performance tests can be found here: AERO 15 OLED Product Page
The World’s first AI enhanced laptops
The GIGABYTE AERO Series is the world’s first range of laptops to feature Microsoft Azure AI, which intelligently adjusts power profiles on a per-application basis to provide the optimal work environment for creators.
With the user’s consent, AERO Series laptops send application usage data back to the cloud, allowing the Azure AI service to learn and continuously optimize and adjust CPU, GPU and fan settings for the best experience. This eliminates the need for manual adjustment of power profiles (though that option remains for those who prefer manual control), providing the best performance and battery life, no matter which application is being used.
Used and endorsed by industry-leading creative professionals
One of the creative professionals currently using the AERO 17 HDR for their work is Mark AJ Nazal, an Emmy Award-winning visual effects artist involved in the production of hit TV series including Lucifer and Westworld. Nazal stated that his AERO laptop is equipped with a processor and graphics that boost his work efficiency by enabling him to conduct a fast preview in the editing software, and that the portability of the laptop allows him to work efficiently while on the road.
4K HDR AMOLED screens provide sharp contrast and accurate colours
“I knew the color was off for the longest time and DaVinci Resolve actually stopped working on my PC for some reason,” said Sylvia Ray, independent filmmaker, director, and screenwriter, “…until I got my hands on AERO 15 OLED, I was able to see clearly what was working and what was not, and make the adjustments I needed to make. When I had my final export for the pilot, editing the trailer was a cinch and took less than a minute to export I believe.”
GIGABYTE AERO Series laptops are the first to be fitted with a Samsung AMOLED display, which not only supports 100% DCI-P3 – a standard gamut for digital content – but also conforms to the VESA Display HDR 400 True Black standard. Compared to conventional LCD panels, which support the sRGB gamut, the AERO Series screens are able to display 25% more colours, in addition to finer details. All displays are Xrite™ Pantone® certified and individually calibrated with professional colour calibrating equipment. GIGABYTE insists on calibrating every single display to ensure that every AERO Series laptop is ready to use by creative professionals straight out of the box. This contrasts sharply with many other laptop brands, who only test and calibrate samples.
The full line of AERO Series laptops for creative professionals will be available from today, via all major resellers. This includes the AERO 15 OLED, AERO 15, AERO 17 HDR, and AERO 17. Purchasers of RTX Studio models are entitled to three months of free Adobe Creative Cloud membership, courtesy of leading GPU manufacturer NVIDIA.
Please see the official website for more information: https://www.gigabyte.com/Laptop/AERO-The-Best-Laptop-for-Content-Creators/en-uk.html
About GIGABYTE
GIGABYTE is an engineer, visionary and leader in the world of tech that uses its hardware expertise, patented innovations and industry leadership to create, inspire and advance. Renowned for over 30 years of award-winning excellence, GIGABYTE is a cornerstone in the HPC community, providing businesses with server and data centre expertise to accelerate their success. At the forefront of evolving technology, GIGABYTE is devoted to inventing smart solutions that enable digitalization from edge to cloud, and allow customers to capture, analyse and transform digital information into economic data that can benefit humanity and "Upgrade Your Life". Please visit https://www.gigabyte.com/ for more information.
