PRESS RELEASE
Collaboration with Two-Time Grammy Award Winning Artist David Guetta Aims to Deliver an Unparalleled Sound Innovation to DJ's Across the Globe
BeatsTM Electronics LLC, the company co-founded by legendary artist and producer Dr. Dre and Interscope Geffen A&M Chairman Jimmy Iovine, are pleased to announce the launch of the Beats mixr. Developed in conjunction with two-time Grammy Award winning producer and world-renowned DJ David Guetta, the Beats mixr is a headphone designed specifically for DJs, combining ground-breaking sound quality with an ultra-compact design.
"The Beats mixr is designed as the ultimate weapon of choice for DJs, providing them with a direct connection between the music and the audience." said Jimmy Iovine, Chairman of Interscope Geffen-A&M Records and co-founder of Beats by Dr. Dre. "As David can attest, the quality of headphones can make or break a performance and the Beats mixr will provide DJs with studio quality sound along with the impact of a live concert in product that is durable and flexible enough to withstand the most intense performances."
The Beats mixr is a lightweight yet durable headphone bringing the world's best-in-class sound quality not only to professional DJs but also to consumers that seek the highest headphone experience. The perfect choice for DJ's of all types from hip-hop to electronic music, the Beats mixr is able to handle the highest of sound levels without compromising the ground breaking, ultra crisp sonic technology expected from all Beats by Dr. Dre products. The Beats mixr's unique design allows the wearer to conveniently swivel the ear cup 180 degrees in order to listen to the external environment and is incomparable at performing in loud, high noise environments whether it is in a club, a recording studio or on the street.
Beats by Dr. Dre has always been committed to restoring the emotional music connection between the artist and the listener, allowing consumers to hear and feel music the way the artist intended. Developed with David Guetta, one of the world's greatest DJs and producers, the Beats mixr is able to deliver an unrivalled superior quality audio experience.
"The process of creating the Beats mixr headphones was completely collaborative between me and Beats by Dr. Dre," said David Guetta, two-time Grammy Award winning Producer and DJ. "Our vision was to create the perfect world class headphone for DJs and music lovers alike and the outcome is truly amazing! I use headphones every day in the studio and every night at gigs, so I know how important the difference in quality is and want to share that. The sound is better than anything I've experienced before because it doesn't distort no matter what volume I am playing music at. They're easy to travel with because they're so light and compact. I can't wait to start using them when I'm DJing, creating music or just when I'm listening to music on the move."
David Guetta and Beats by Dr. Dre will debut the Beats mixr headphones at an exclusive launch event at Spindler & Klatt, Berlin on September 6th 2011. For more information and exclusive coverage of the debut, go to www.BeatsArmy.me/BerlinMixrGuettaLaunch.
The Beats mixr will be available in the UK, Germany and France in October, available at HMV (UK), Media Saturn (Germany) and FNAC (France). The product is available in both black and white in either a gloss or matte finish. The sleek headband slides to ensure an exact fit that is perfect for both men and women. The product will be listed at a suggested retail price of £249.95.
About Beats Electronics LLC
Established in 2006, Beats Electronics is the brainchild of legendary artist and producer Dr. Dre and Chairman of Interscope Geffen A&M Records Jimmy Iovine, who set out to develop a new type of headphone with the capability to reproduce the full spectrum of sound that musical artists and producers hear in professional recording studios. For more information, please visit http://beatsbydre.com.
