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Jessops first to market with the award winning Tamron SP 70 – 300mm telephoto lens

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PRESS RELEASE

Jessops, Britain's biggest photographic retailer is offering its customers the chance to be the first to snap up the award winning Tamron SP 70-300m lens. Jessops is the first UK retailer to stock the EISA awarded SP 70-300mm lens and will be the only UK retailer selling it in September.

This outstanding must-have telephoto lens was crowned Best Product Zoom Lens of the year 2010-2011, boasting an excellent set of features including an XLD lens element, image stabilisation, and a turbo-speed silent autofocus, making it perfect for sports and action shots, whilst delivering outstanding results in low-light conditions.

The remarkable Tamron SP 70-300m lens scooped up the coveted EISA award for ‘the razor-sharp image quality that makes full-frame photos look like medium-format images' This outstanding lens is ideal for Wildlife or street photography as the near-silent autofocus system works in harmony with the superb image stabilisation affording sharp and detailed pictures more easily in low-light conditions.

The lens is equipped with Tamron's first-ever ultrasonic auto-focus drive USD (Ultrasonic Silent Drive), which allows for faster focusing, making it perfect sport, motor racing and other fast-moving subject photography. With advanced motor technology and newly developed software, Tamron's USD delivers precise and noiseless focusing at turbo speed.

The lens also boasts Tamron's proprietary VC (Vibration Compensation) image stabilisation to assist in hand-held photography, not only at long focal length ranges where blurring is common, but also under low-lit conditions, dramatically enhancing photographic freedom. This technology allows photographers to make the most of photographic opportunities at dusk, perhaps one of the most difficult settings to shoot in, allowing the photographer to be more creative with their shots rather than constantly worrying about previous technical limitations.

The XLD (Extra-Low Dispersion) lens element anchors the overall performance of the new SP 70-300mm lens and reduces image noise, often a problem with telephoto lenses, and delivers high-contrast, crisp clear images.

The Tamron SP 70-300mm lens is available to pre-order now at http://www.jessops.com/ for £429.99.

Item No

A005

Groups-Elements

12 - 17

Angle of view

34-8

Optical Construction

rotation

Diaphragm Blades

9

Minimum Aperture

F/32 - 45

Minimum Object Distance [m]

1.50

Maximum Magnification Ratio

1:4

Filter size [mm]

62mm

Weight [g]

765g

Diameter x Length [mm]

81.5mm x 142.7mm

Maximum Aperture

F/4 - 5.6

Focal Length [mm]

70-300

About Jessops:

Jessops is the UK's leading photographic retailer, enjoying a reputation for excellence in the field that is second to none. The award-winning business has a nationwide network of over 200 stores, an industry leading website at http://www.jessops.com/ and a dedicated mail order division. With a heritage spanning back to 1935, Jessops offers a complete solution for photography enthusiasts; from photographic equipment and accessories to photo printing and award-winning personalised gifts from Jessops Photo, the household name is synonymous with excellent customer service, exceptional quality and an unsurpassed passion for photography.