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Apple's refreshed 2014 MacBook Air is also £100 cheaper

by Mark Tyson on 30 April 2014, 09:30

Tags: PC, Apple (NASDAQ:AAPL)

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Apple quietly added a refreshed MacBook Air to its lineup on Monday, updating just a few features of the version from 2013. The 2014 MacBook Air is now available in Apple's online store, touting a slightly faster processor and similarly impressive battery life, but we wouldn't go as far as calling it a total revamp.

The most significant spec difference between the 2013 and 2014 MacBook Air generations is the upgrade in processor speed from 1.3GHz to 1.4GHz. The clock speed in the Turbo Boost modes as also been upped from 2.6GHz to 2.7GHz.

The integrated Intel HD 5000 graphics and 4GB of RAM base spec are unchanged from the previous model, alongside the Haswell-generation processors and the brushed aluminium body. Apple also does not add Retina a display to the new device, but prospective buyers may be glad to hear that despite the upgrade in specs, the 2014 version has actually dropped £100 in price in both the 11-inch and 13-inch screen configurations.

Seeing as Apple's tablet sales are stalling slightly, the new MacBook Air model was perhaps a move to keep sales moving with a lower price for the time being. Another reason for the lack of power upgrade could be related to Intel's next generation of chips, code named Broadwell, which is set to become available later in 2014 and early 2015. We still think there is a big change that Apple will be doing a more noteworthy revamp for its MacBook Air further down the line, maybe realising previous rumours of a slimmer fanless design by that time.



HEXUS Forums :: 5 Comments

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The prices are competitive against similar Windows laptops.
Whats still a rip off is the £150 price difference between a 128GB and 256GB model.
About time Apple refreshed the Mac Mini though thats unlikely now (if ever) until Broadwell. A barebones Mac Mini would be a good idea.
Myss_tree
The prices are competitive against similar Windows laptops.
Whats still a rip off is the £150 price difference between a 128GB and 256GB model.
About time Apple refreshed the Mac Mini though thats unlikely now (if ever) until Broadwell. A barebones Mac Mini would be a good idea.


Yeah, more like £50-£100 would be appropriate on the face of it but I think it's more down to the 128GB model being a mass-basic SKU whilst the 256GB is lower volume and seems to offer more configuration options (well one more, an option to go to 512GB) which probably makes it a bit more expensive to manufacture/ship.

Biggest problem for me though is that for £750+ I expect better screen resolutions for those size screens, 1440x900 on the 11" and 1680x1050 on the 13" at least... never mind retina but just something appropriate for the size.
You would be well gutted as well if you had bought the old one in the last month or so. Wonder if Apple give a refund on the price difference?
Myss_tree
You would be well gutted as well if you had bought the old one in the last month or so. Wonder if Apple give a refund on the price difference?

I doubt you'd be that gutted, you will hardly notice the difference. The news here is the price not the small spec bump. These macbook airs are almost being re-positioned as the budget macbooks (by Apple standards) and with suggestions of a completely new air design at around 12" with retina display that will likely position itself higher than the Pros (IMO) its starting to look like we could be due to take another leap in laptop design in the same way we did with the original airs.

Also £644 for a base 11" air in the education store is just incredible for an Apple product.
kingpotnoodle
Biggest problem for me though is that for £750+ I expect better screen resolutions for those size screens, 1440x900 on the 11" and 1680x1050 on the 13" at least... never mind retina but just something appropriate for the size.
A lot of people who buy the Airs haven't seen many ultrabooks.

Last year I was travelling with a couple of people, one had a brand new air, I had a 2 year old Series 9 samsung, someone else had a high end sony.

The Air was the heaviest, biggest one of the lot. It also had the smallest screen, the bezel is huge. Plus the keyboard didn't really cut the mustard.

However people have been buying them. I think bringing the Air price down, rather than the spec up is the right thing to do, make it a premium iPad.