What that means is that XFX, with its glitzy marketing and XXX Edition cards, will be bringing all this marketing know-how to ATI's GPUs - presumably encompassing the entire line-up of 2-, 3-, and 4-series SKUs.
HEXUS has learned that a formal announcement, detailing the exact relationship between XFX and AMD/ATI, is expected next Tuesday.
What's important to note is that XFX will still be producing NVIDIA-based cards, but it's interesting to see that XFX has chosen a time when NVIDIA is in a strong position to drop brand exclusivity. Perhaps it was a case of NVIDIA laying down the law one too many times, or, more likely, XFX needed to diversify its interests a little.
How does this play out with the likes of Sapphire and HIS, time will only tell, but XFX has just pulled on Santa's outfit - red, of course - and will be doling out Radeon HD 4870s in the new year.
More info as we get it.