One of the best kept secrets in the industry appears to have been the VIIV trademark which Intel registered several months back. Many have speculated what this was all about. However, tommorow at IDF Intel will annouce that this is indeed the trademark for their 'Desktrino' platform.
Whilst details are sketchy, the concept surrounds Intels branding for their home systems. The concept is that they have all moved to a 64bit Solution. The Sticker will only be on systems which have an Intel CPU, an Intel Chipset (Northbridge and Southbridge) and an Intel software stack. Whilst the mainboards and such will not need to be validated to take the name. The name will currently only be used by system builders and OEMs for consumers to identify whats inside.