PRESS RELEASE
- Focus on innovation and growth segments place the two brands together in the leading position of Europe’s monitor market
- Especially in the fastest-growing segments of the displays above 23″, which constitutes more than half of the European market, and grew by more than 12 percent on an annual basis, the two brands together outperformed the market
- Together, the two brands reach nearly 15 percent market share in the European market for desktop monitors
Amsterdam, 21 December 2015: Through product innovations and commitment to larger screen sizes, AOC and MMD, license partner for Philips monitors, achieved a leading position in Europe’s monitor market. Both AOC and MMD are subsidiaries of the world's leading display manufacturer TPV.
While the overall monitor market is still facing some challenges, the trend towards larger screen sizes remains unbroken. According to the latest figures from the analyst Context, displays with 23″ and above grew by more than 12 percent in the third quarter 2015 compared to the same quarter last year. Collectively, AOC and Philips monitors outperformed the market in the segment with a growth rate of more than 16 percent on an annual basis.
In the overall monitor market, the two brands also developed successfully. In the third quarter, AOC and Philips reached a market share of nearly 15 percent, which means an increase of more than 26 percent in market share.
“With our two brands, AOC and Philips, we continuously focus on innovation and our customer’s needs. We are a display specialist, set trends and are always at the forefront when new categories and solutions give a push to the market. With our 40″ 4K display for example we demonstrated or innovative DNA and also other large screen size monitors, displays with QHD and 4K resolution, ergonomic and user friendly solutions are some examples for our innovation-driven approach. The result is a market share which makes us proud and also underlines that we have chosen the right strategy”, says Thomas Schade, Vice President Europe for AOC and MMD.
Particularly Eastern Europe is a strong driver of the successful development of the two brands. While some markets are still challenging, both brands increased their market share significantly from nearly 18 percent to actually close to 27 percent. Philips increased by more than 50 percent and reached a market share of nearly 16 percent, which places it in the number one position within the market. AOC has increased by more than 40 percent in the last quarter. As a result, the brand now occupies position number three in the Eastern European monitor market.
In the United Kingdom and Ireland, the two monitor specialists also continued their successful development. AOC and Philips monitors increased their market share by nearly 5 percent in the third quarter 2015 compared to the previous quarter, cumulating in a market share of nearly 10 percent for both together. AOC was a main driver of this success, as it gained two positions in the market and increased from 5.7 to 6.4 percent in market share.
About MMD
MMD is a wholly owned company of TPV established in 2009 through a brand license agreement with Philips. MMD exclusively markets and sells Philips branded LCD displays worldwide. By combining the Philips brand promise with TPV’s manufacturing expertise in displays, MMD uses a fast and focused approach to bringing innovative products to market. MMD serves the Western European, Middle East and African markets from its headquarters in Amsterdam. The Eastern European and CIS markets are served by a local office in Prague. Through its network of local sales teams MMD works with all major IT distributors and resellers. The company’s design and development centre is located in Taiwan.
www.mmd-p.com
About AOC
AOC is one of the global top brands in the display market. High quality, first-rate service, an attractive design as well as environmentally friendly and innovative products at competitive prices are the reasons why more and more consumers and distribution partners trust in AOC. The exceptionally broad product range of computer displays has won numerous awards. AOC is a subsidiary of TPV Technology Limited, the world’s largest LCD manufacturer. AOC serves the Western European, Middle East and African markets from its headquarters in Amsterdam. The Eastern European and CIS markets are served by a local office in Prague. Through its network of local sales teams AOC works with all major IT distributors and resellers.
www.aoc-europe.com
