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ASUS ROG Creates and Launches Patent-Pending Fusion Thermo™ Design

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PRESS RELEASE

World's first hybrid heatsink combines air and water cooling readiness on Maximus V Formula motherboards, as recommended by leading vendors of liquid cooling kits

Taipei, Taiwan (July 23, 2012) - making its first appearance on the ASUS ROG Maximus V Formula gaming and overclocking motherboard, Fusion ThermoTM combines enhanced passive air heat dissipation with liquid cooling readiness. It represents another ROG exclusive, and the first such design on any commercially-available motherboard. ASUS has applied for a Fusion ThermoTM patent, and the feature has garnered official endorsement from ten of the most renowned makers of liquid cooling hardware, including Swiftech® and EKWB. Fusion ThermoTM offers customers the utmost thermal flexibility and efficiency for intense gaming, overclocking, and case modding. 

Patent-pending Fusion ThermoTM debuts

Maximus V Formula first introduced Fusion ThermoTM at ASUS Z77 global seminars in February, showcasing the world's first design of its kind. It consists of a premium aluminum heatsink, which expedites heat removal beyond the capabilities of standard materials. Inside, a high-efficiency heatpipe conducts temperatures away from CPU VRMs for enhanced stability, providing excellent performance in typical air-cooled setups. The key aspect of Fusion ThermoTM is its hybrid design, embedding an all-copper water channel within the heatsink alongside the heatpipe. It is therefore equally efficient for air cooling as it is in water cooling, so that customers are ready for both for greater thermal efficiency and flexibility. On each end of Fusion ThermoTM, electroplated barbs can easily connect to liquid cooling setups, which are made simpler with less hardware modification and faster installs. ROG tests show that Maximus V Formula with Fusion ThermoTM operates 30% cooler when fitted with a Swiftech® H20-320 Edge water cooling kit compared to passive dissipation, and 20% cooler than passive heat removal when equipped with an H30 360 water cooling kit from EKWB. ASUS has applied for a Fusion ThermoTM patent, owing to the feature being a world exclusive that has been entirely designed in-house. 

Recommended by the world's leading water cooling vendors 

Based on independent tests and usage, ten of the most established providers of liquid cooling systems have officially endorsed Fusion ThermoTM. They are EKWB, Swiftech®, Thermaltake, Zalman, Alphacool, Aquacomputer, XSPC, Koolance, Bitspower, and Watercool.de. All praise Maximus V Formula for its advanced features and accommodation of a hybrid air and water cooling design, and for Fusion Thermo's high degree of compatibility with their products.

Additional details about Fusion Thermo can be found at this link: 

http://rog.asus.com/technology/republic-of-gamers-motherboard-innovations/fusion-thermo/

Vendors react to Fusion Thermo 

"We're very excited to see ROG, as the world's leading gaming motherboard brand, developing a flexible hybrid design such as Fusion Thermo for its products, which in turn will help bring the full benefit of water cooling to more PC enthusiasts globally", said Gabriel Rouchon, Swiftech® Chairman. 

"As a company who is offering the widest product range for ASUS models, we found that installing a water cooling kit is much easier on the ROG Maximus V Formula with ROG's Fusion Thermo, which therefore helps our products reach a wider audience. It has also proven highly compatible with our designs, and much more efficient than conventional cooling in terms of lowering temperatures for better system stability and overclocking potential", commented Edvard König, EKWB Managing Director.

About ASUS

ASUS, the world's top 3 consumer notebook vendor and the maker of the world's best-selling and most award winning motherboards, is a leading enterprise in the new digital era. ASUS designs and manufactures products that perfectly meet the needs of today's digital home, office and person, with a broad portfolio that includes motherboards, graphics cards, optical drives, displays, desktops, Eee Box and all-in-one PCs, notebooks, netbooks, tablet devices, servers, multimedia and wireless solutions, networking devices, and mobile phones. Driven by innovation and committed to quality, ASUS won 3,886 awards in 2011, and is widely credited with revolutionizing the PC industry with the Eee PCTM. With a global staff of more than 11,000 and a world-class R&D team of 3,100 engineers, the company's revenue for 2011 was around US$11.9 billion.

About ASUS Motherboards

Driven by homegrown innovation and dedication to absolute quality, ASUS has become the standard for motherboard excellence across diverse product ranges, leading the industry in global sales and positive customer feedback. Acknowledged by numerous accolades, ASUS motherboards propel computing forward with pioneering inventions. These include New DIGI+ Power Control, Dual Intelligent Processors for combined performance boosts and energy savings, and the unique whole-motherboard heat protection offered by the company's TUF Series Thermal Armor and Thermal Radar. ASUS Republic of Gamers motherboards enable unfettered overclocking and performance tuning, serving as the mainstays of numerous world computing records. Important ASUS exclusives such as USB 3.0 Boost with UASP support, USB BIOS Flashback, and UEFI BIOS with EZ Mode demonstrate the ASUS commitment to harmonizing ingenuity and environmental responsibility with care for the people who use technology in everyday life. 

About ASUS ROG

The ASUS Republic of Gamers was created in 2006 in response to gamers and hardcore enthusiasts who requested more from their hardware. Since its creation, ROG has grown into a brand known for high quality and is an active participant in both gaming and overclocking events around the world, including QuakeCon, BlizzCon and Dreamhack. In the past five years, numerous overclocking records have been broken with ROG hardware and worldwide media have earned the brand over 1,800 awards and accolades. Adhering to the principle of "The Choice of Champions", the ROG lineup includes motherboards, graphics cards, notebooks, desktops, mice and audio solutions, all designed to give gamers and enthusiasts the edge to win. To learn more, visit ROG at http://rog.asus.com.