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Samsung tablets now rank highest for owner satisfaction

by Mark Tyson on 1 November 2013, 10:16

Tags: iPad, Samsung (005935.KS), Amazon (NASDAQ:AMZN), PC

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A new JD Power survey published yesterday shows that Samsung tablets are now the top rated for owner satisfaction. Apple came a close second and Amazon were also not far behind. In related news IDC research for Q3 2013 shows that Apple’s share of the tablet market has been under heavy pressure and dropped below 30 per cent for the first time. Meanwhile there were reportedly long queues outside Apple Stores this morning with the iPad Air debuting on shelves today.

Samsung’s JD Power boost

The latest JD Power survey, gauging owner satisfaction with tablets, took place between March and August this year. Five metrics are assessed, weighted and combined by the market research firm into a 1,000 point scale. The five factors measured (with weightings) are performance (26%), ease of use (22%), styling and design (19%), features (17%) and price. JD Power’s results are as follows:

  1. Samsung: 835
  2. Apple: 833
  3. Amazon: 826
  4. ASUS: 821
  5. Acer: 781

JD Power noted that Samsung was also the only manufacturer to improve across all five metrics since the previous survey. Samsung showed particularly strong growth in pricing factors while Apple’s strong points were performance and ease of operation.

Tablet market shares shift

The Guardian reports that the Apple iPad now accounts for less than 30 per cent of tablet sales – this is its lowest ever share since being launched in 2010. A year ago Apple held over 40 per cent of the tablet market according to IDC figures.

Android tablet manufacturers Samsung, Asus, Lenovo and Acer all saw large growth said the Guardian. An analyst speaking to the newspaper explained “Apple’s tablet market share decline was inevitable because it solely targets the premium segment of the market.” Apple still isn’t showing any interest in competing at the low end as its business is “all about revenue and margin over volume,” concluded the analyst from research firm Canalys.

Will the iPad Air and iPad Mini 2 help Apple bounce back?

There were long queues as eager Apple fans waited to get into Apple Stores this morning as the iPad Air makes its retail debut. In the US people could order an iPad Air online and pick it up the next day but in the UK this level of comfort wasn’t available. The Guardian notes that UK electronics recycling company SellMyMobile.com experienced a 585 per cent surge in trade-ins following the iPad Air and iPad Mini 2 unveiling.

If you are interested in Apple’s latest and greatest tablet the iPad Air starts at £399 for the 16GB Wi-Fi model and at £499 for the Wi-Fi + cellular model. Prices range all the way up to £739.00 for a 128GB iPad Air with Wi-Fi and cellular connectivity. At the time of writing all varieties are marked as available for dispatch within 24 hours.



HEXUS Forums :: 18 Comments

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The Guardian notes that UK electronics recycling company SellMyMobile.com experienced a 585 per cent surge in trade-ins following the iPad Air and iPad Mini 2 unveiling.
Is that indicative of a lot of iSheep? :( And before the Apple fans start complaining - my point is that if you've already got a modern (i.e. current gen) iPad then what's the big deal about the new one. So the assumption has to be made that you're trading in solely to get "this years model".
A new JD Power survey published yesterday shows that Samsung tablets are now the top rated for owner satisfaction.
Getting back to the Samsung aspect of this, I'd agree with the JDP survey. I bought a Note 10.1 last year (at a phenomenal discount from Tesco/Samsung - it ended up costing me less than £200) and it's turned out to be a darned good buy. Yes, it's used mainly for content consumption (web, email, games, etc) but I've also used it for planning a garden makeover (using the S-Pen and camera) and various other non-consumption tasks.

Build quality probably isn't as good as an iPad, (although is it just me or are the current ones more flimsy feeling than the v1 and v2 versions?), and the screen's a b*tch to keep clean, but apart from that I'm 100% satisfied. No intention of buying the Note 10.1 2013 because I really can't see any major advance over what I've got now.
Android tablet manufacturers Samsung, Asus, Lenovo and Acer all saw large growth said the Guardian. An analyst speaking to the newspaper explained “Apple’s tablet market share decline was inevitable because it solely targets the premium segment of the market.”
Erm, wasn't the Mini the product that was supposed to target the "mainstream" users. Being very bitchy I'd suggest that Samsung and Asus are doing well (at Apple's expense?) because they're turning out products that match, or exceed, Apple technically while being that bit cheaper. Apple on the other hand seems - to me at least - to be focussed solely on "we've got a super hires display" as their USP. Problem is that other people are coming pretty close - e.g. this years Nexus 7 beats the iPad Mini for resolution yet is more than £50 cheaper.

EDIT: if anyone's buying a tablet now (perhaps for a Christmas present), I've just spotted that Tesco Direct are offering voucher codes to give you around 10% discount. And that's on top of prices that - in some cases - already have discounts. E.g. get this years iPad Mini for £229. :clapping:
duhhhh.. Surveys.. you know !!!
Thanks for the heads up - just found the £20 off voucher for spending over £200 on a tablet. Planning to buy a Nexus 7 next week so perfect timing :)

With TopCashBack I should get another few quid off :)
Have you seen the price of the air? Its just stupid!
Jay
Have you seen the price of the air? Its just stupid!
£399 for 16GB, same as last years model. And since a lot of folks seem to have bought iPads last year, I guess this price point isn't seen as much of a dissuasion.

No, what annoys me most about the Air is Johnny Ive's video ... "the iPad Air is just 7.5mm thin". That strikes me as someone in Apple PR has a hatred for the work "thick" as in "Oh my god, did he reheally just say '7.5 thick'. That's harsh. We, like, can't say that otherwise our customers totally won't get how thin this is". So Mr Ive, the iPad Air is ... "7.5mm THICK". <grr>

Then again it also annoys me when Gregg Proops says "write me" when he means "write TO me" - especially as he goes all prissy and precious about other people's grammar faux-pas's. So maybe I'm just not very tolerant these days. ;)