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Nokia launches its first location-based game

by Scott Bicheno on 2 February 2010, 13:02

Tags: Nokia (NYSE:NOK)

Quick Link: HEXUS.net/qavwb

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Location, location, location

A major difference between smartphones and other mobile computing devices like notebooks, which is often overlooked, is that the former now usually contains a GPS antenna.

Nokia gambled significantly that this facility would be increasingly important for mobile phones when it paid $8 billion to acquire NAVTEQ - one of only two digital map providers in Europe. "Location based services are one of the cornerstones of Nokia's Internet services strategy," said Nokia boss Olli-Pekka Kallasvuo at the time.

A couple of weeks ago we saw a major initiative, building on that acquisition, when Nokia announced Ovi Maps - its own turn-by-turn navigation app - would be available free for all compatible Nokia handsets. This was, in part, thought to be a response to Google, which introduced free navigation in Android 2.0.

The next phase of Nokia's location-based strategy became apparent today, when it launched Ovi Maps Racing - its first location-based game. We haven't played it as it's only available for some Symbian-based phones, but Nokia says it allows players to create a racing track out of their own physical location.

It was developed by mobile gaming specialist RedLynx. "We had a chance to create a completely new type of mobile game with Nokia, which utilizes real life maps," said Tero Virtala, CEO of RedLynx. "As with previous titles developed for Nokia, Ovi Maps Racing has really allowed us to augment our knowledge pool." 

It's interesting that he used the term ‘augment' as augmented reality is expected to be a big part of the location-based services mix - allowing users to view real locations though their phone's camera and have information appear on the screen, specific to the location.

 



HEXUS Forums :: 4 Comments

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Symbian-based phones.

fail.
I live mine. Just because you don't like something doen't mean it fails
JimmyBoy
Symbian-based phones.

fail.


In my opinion S60 is better than the iPhone OS for 1 simple reason: multitasking. A modern smart device OS that doesn't let you switch between active taks is a joke, only teflon coated Apple could get away with this so lightly...

It might have a few UI issues with the touch versions and not be as slick, but functionality > shiny. Having said that Maemo is both functional and shiny, and Nokia would do well to stick it on more than the N900.
kingpotnoodle
In my opinion S60 is better than the iPhone OS for 1 simple reason: multitasking. A modern smart device OS that doesn't let you switch between active taks is a joke, only teflon coated Apple could get away with this so lightly...

It might have a few UI issues with the touch versions and not be as slick, but functionality > shiny. Having said that Maemo is both functional and shiny, and Nokia would do well to stick it on more than the N900.


S60 is nothing compared to my mighty Android!

Ahem

Is it me, or all these location aware apps/games just one giant idiotic gimic that nobody really buys into?