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Apple sold 34 million iPhones and 14 million iPads last quarter

by Mark Tyson on 29 October 2013, 09:54

Tags: iPhone, iPad

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Last night Apple announced its financial fourth quarter 2013 results. Headline figures show that the company revenue was $37.5 billion making a quarterly net profit of $7.5 billion. Looking at headline sales figures Apple sold 33.8 million iPhones, 14.1 million iPads and 4.6 million Macs during the quarter.

A year ago (Q4 2012) Apple’s revenue was $36 billion and net profit of $8.2 billion. Yet in that quarter it sold less iPhones and iPads; with sales totalling 26.9 million and 14.0 million respectively. Apple’s latest results statement says “Gross margin in the most recent quarter was 37 percent compared to 40 percent in the same period a year ago,” so basically it sold more of its lower margin models.

Apple’s CEO, Tim Cook, was upbeat in his statement “We’re pleased to report a strong finish to an amazing year with record fourth quarter revenue, including sales of almost 34 million iPhones.” Indeed lots of new Apple products have come out in recent weeks. In the post results earnings call Cook hinted at “new product categories with significant opportunities,” to come in the new year, reports the FT. It is thought that he is talking about new wearable tech coming from Apple and perhaps a stronger push into the living room with TV and home entertainment devices.

New iPad shortages? It’s not clear.

There were rumours before its launch that the iPad Mini 2 would be in short supply due to tight supply of the necessary screens. The new smaller Apple tablet will be made available late November and at the earnings call Cook admitted “it's unclear whether we will have enough for the quarter or not.” The iPad Air goes on sale on Friday and may also be a sell out, “it's not clear that everyone who wants one will be able to find one,” said the Apple CEO.



HEXUS Forums :: 31 Comments

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Can't help thinking that Apple would be a lot more successful if their "budget" iPhones really aligned with the man-in-the-street's idea of that description. Don't think I'd be happy paying for a "budget" phone that cost around the same as other manufacturer's mid, or even, high-end models.

And personally I'm hoping that a revitalised Nokia can steal a portion of their market share with some really juicy Lumia's.
Was having a discussion with an American about this yesterday - they don't feel the iDevices are overpriced and buy them because they are american! So asked my friend who works in a phone shop about the 5C and he said what's that, nobody wants them things! lol

I see the shares have taken a battering again because of this news. The golden Apple period is deffo over for now.

Off topic completely, but Crossy I've got a mate in Fife and it's a lovely place you lucky fella
Now for the *whole* story: Samsung shipped more phones than Nokia, Apple, LG combined http://news.cnet.com/8301-1035_3-57609763-94/samsung-shipped-more-phones-than-nokia-apple-lg-combined/ [news.cnet.com]

Apple only has 8% of the market share. Why are they news? Nokia is owned by nearly twice as many people as Apple but they get no headlines? Biased much? And then, Samsung is owned by nearly twice as many people as Nokia. Yet these sites continue to write articles as if Apple is somehow significant and deserving of even more media hype. They are not. Hype is what's needed to sell junk at high-end prices. Everyone else's sales are based off of merit.
I think the complete lack of posts compared to the normal Apple baiting and hyping proves they're losing their shine, especially in the UK
3dcandy
I think the complete lack of posts compared to the normal Apple baiting and hyping proves they're losing their shine, especially in the UK


I've noticed this, even tech magazines are starting to rate other phones better than the iphone 5s etc and this would NEVER happen a year ago even if the other phone was better in just about every way.

Becasue the design of the phone doesn't really change for 2 years people are starting to see that Apple iPhone is actually lacking compared with newer phones. Shows like the big bang theory are in a limited way making 'geek' and 'nerd' more fashionable so people are learning about tech more so things like 2 cores versus 4 cores, 1080p screens, a stylus stand out as defining features... not to mention in the case of the nexus range a high spec with a cheap price.