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QOTW: How much do you spend on apps?

by Parm Mann on 10 May 2013, 16:30

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39 per cent of us Brits are now said to own at least one smartphone, but according to a recent uSwitch study we aren't particularly big spenders when it comes to apps.

The impartial comparison website surveyed 1,700 people in February 2013, and found that Brits downloaded on average 29 apps for their smartphone, but paid for just one in ten of them.

According to the study, less than half of the apps we download are used regularly, and only one in seven participants was said to have spent more than £20.

Age Group
Apps used regularly
Spend
Apps downloaded
Apps paid for
18-24
37%
£14.43
37
16%
25-34
36%
£9.60
36
12%
35-44
43%
£8.55
29
11%
45-54
43%
£11.45
31
11%
55-64
44%
£5.83
23
8%
65+
23%
£6.86
26
12%

Breaking the survey down into age groups reveals that those aged 55-64 are, it seems, the most frugal, downloading on average the least apps (23) and spending £5.83. In contrast, young adults aged 18-24 download on average 37 apps each and spend almost £15, despite only using 37 per cent of the apps on a regular basis.

We suspect a far greater percentage of HEXUS readers own smartphones, so let's hear it from you, the people who live and breathe technology: how much do you actually spend on apps? Let us know in the comments below.



HEXUS Forums :: 40 Comments

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The only time I have ever purchased an app was when Google were offering them for 10p. That, and when I received a Google Play voucher with my Nexus 7. (I think I've just realised I'm a tight arse).
I will be paying for WhatsApp in a fortnight, this will be my first App purchase since I started on smartphones about 48 months ago.
I've bought a couple of fun games over the years (GeoDefense etc), I've bought some specific esoteric apps such as those for GA (£100 pa), and something for recording my cycling.

Since going to WP8, I find I don't really need any standard paid apps, I've got pocket office, nokia drive, nokia maps.

So I'm an odd one, my cost would have only been a couple of £, but thanks to flying, I'm happily in to 3 digits!
Iv'e never bought an app and i don't plan too.
Nowt so far and nowt ever (fingers crossed). H8 smartphones, maybe something like Google Glass will suit me better...