Amazon's well known as the etailer that likes to branch out, with its hands in all things media, with the firm having ownership of services such as IMDb and Lovefilm, as well as producing its own its Kindle e-reader and Kindle Fire tablet products.
It's perhaps no surprise then, that the firm has officially launched its own gaming offshoot, Amazon Game Studios. The new team will be "focused on creating innovative, fun and well-crafted games." AGS is starting small, with its title 'Living Classics', a free Facebook object spotting game based in the scenes of popular books such as Alice in Wonderland, The Wizard of OZ and King Arthur.
It's clear that Living Classics is an attempt to promote Amazon as a source for book content, with a social element integrated, enabling players to help each other when stuck. This can also be seen as the firm's new studio borrowing from some of Amazon's strong points. The game appears vibrant and well animated, though quite basic. We suspect Amazon Game Studios will work their way up, as the firm is still hiring and expanding.
Could Amazon Game Studios be a serious name to take note of in the gaming market sometime in the future?