PRESS RELEASE
London, UK – Tech21, the leaders in impact protection for mobile devices and the UK’s number one case brand, revealed today the results of its revolutionary product testing.
In an industry-first, tech21 has invested in a new R&D facility at the National Physical Laboratory (NPL) in London. As the national measurement standards laboratory for the UK – and globally recognized as the leader in its field – NPL is at the forefront of testing methodology. Working in partnership with NPL, tech21 has built cutting edge equipment, a unique testing methodology and formed a team of highly skilled scientists – to deliver a more advanced testing proposition.
Tech21’s testing methodology considers the case’s weight and volume, as well as drop protection, across multiple tests, drop, after drop, after drop. Tech21’s custom-built drop testing rig is the only of its kind and ensures accurate, reliable results.
Recognizing that shoppers tend to compare like-for-like, tech21 tested its products including its iPhone 7 case range against the best-sellers in each category. The results show that tech21 offers the most effective protection in the ‘clear case’, ‘fashion case’ and ‘rugged case’ category.
Colin Woodward, Chief Marketing Officer, tech21, said: “What sets us apart is innovation – and to continually improve, we need to know how we’re performing. We teamed up with NPL to put our case designs and materials through testing that you can trust - and to create products that are hard to beat. The results clearly show that tech21 sets the bar in smartphone protection.”
PERFORMANCE TESTING: TECH21 IS A CLEAR WINNER IN LIKE-TO-LIKE COMPARISONS
TECH21 OFFERS THE MOST EFFECTIVE PROTECTION IN THE ‘CLEAR CASE’ CATEGORY
Impact Clear - its best seller - offers 250% more effective protection than the market leader, while being 50% thinner and 50% lighter.
To achieve these results, tech21 used BulletShield™, an impact material which absorbs impact force and stops it passing through to the phone. Originally designed to be used in bulletproof glass, BulletShield™ is ultra-efficient and beautifully clear, making it the perfect material for the job. If you want to appreciate your phone’s original beauty for more than just the first few days, trust the Impact Clear.
TECH21 OFFERS THE MOST EFFECTIVE PROTECTION IN THE ‘FASHION CASE’ CATEGORY
Evo Elite offers 350% more effective protection than the market leader.
Lack of protection and poor durability are common problems in the fashion case category. Featuring FlexShock™ - the most advanced impact protection material on the market – Evo Elite can withstand drops of up to 6.6 feet. An advanced application technique gives Evo Elite a smooth, durable finish that can be Pantone matched to any colour. So, if you appreciate fashion, but need the best protection, trust the Evo Elite.
TECH21 OFFERS THE MOST EFFECTIVE PROTECTION IN THE ‘RUGGED CASE’ CATEGORY
Evo Tactical Extreme Edition offers 250% more effective protection than the market leader, while being a full 50% lighter.
By integrating FlexShock™ into the design, Evo Tactical Extreme Edition offers maximum protection for those of us who spend our time in harsh, unforgiving environments.
About tech21
Since 2005, tech21 has been developing the most advanced cases and screen shields for mobile, tablet and laptop devices worldwide. Tech21 combines science, engineering and British design to create products that address three core consumer benefits: style, protection and performance. As the brand evolves to continue meeting the needs of its consumers, tech21 has developed the most advanced impact protection material on the market – FlexShock™. The ultra-thin and lightweight material absorbs and dissipates force and can withstand drops up to 13 feet. Tech21 puts all its products through a rigorous testing programme, and in an industry-first has worked with the National Physical Laboratory (NPL) to develop its testing methodology. Tech21 is the number one case brand in the UK. For more information, visit www.tech21.com.
