PRESS RELEASE
Samsung Europe urges remaining owners to exchange their device and announces sales will begin from October 28th in Europe
London UK – 27th September, 2016 – Samsung Electronics today confirmed that 57% of Galaxy Note7 smartphones in Europe have been exchanged in the week since the programme began.
Since 19th September, 90 percent of Galaxy Note7 customers who have exchanged across Europe chose a replacement Galaxy Note7, and three percent chose an alternative Samsung Galaxy smartphone.
As the exchange programme progresses, the company reiterated its message for all Galaxy Note7 owners in Europe to power down the device and exchange it through the ongoing Samsung Exchange Programme.
Based on the current rate of product exchange, the programme in Europe is due to be completed by early October. As such Samsung has set a date for the Note7 to go back on sale in Europe from 28th October, subject to a full completion of the exchange programme.
David Lowes, Chief Marketing Officer, Samsung Electronics Europe commented: ““Our message of safety first is getting through to Galaxy Note7 owners who are doing the right thing by exchanging for a new device quickly and safely. We have worked hard to bring replacement Galaxy Note7 phones to Europe so we can ensure the safety of our customers and minimise their inconvenience.
“We would like to thank our customers for their patience and loyalty to Samsung and the Galaxy Note7. For our remaining customers, we urge them to act now, exchange the device and get a brand new Galaxy Note7 today.”
Samsung has worked with its supplier partners to ensure the replacement Note7 devices have followed the highest quality manufacturing and quality assurance processes. Samsung Europe confirmed the positive impact of strong co-operation with retail partners, daily direct communications with customers and software updates have had on the progress of the exchange programme last week. Every Note7 customer in Europe has received a series of safety messages[1] from Samsung asking them to exchange, and a software update rolling out across Europe to all existing Note7 devices has reset the maximum battery charge of existing Note7 devices to 60%.
David Lowes encourages all customers to use a number of features to ensure that they have a new Note7: “All customers can use our online serial number (IMEI) tracker on Samsung.com, and when you receive your new device look out for the green battery symbol and a black square on the packaging to be 100% assured you have a brand new Note7. If anyone has any questions, please visit Samsung.com for more details.”
For more information on the new Note7, visit http://www.samsung.com/uk/
- On September 2 Samsung voluntarily stopped sales and shipments of the Note7, after an investigation revealed an isolated battery cell issue from one supplier.
- Although there have been only a small number of reported incidents, customer safety is Samsung’s absolute priority.
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies, redefining the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, printers, medical equipment, network systems, and semiconductor and LED solutions. We are also leading in the Internet of Things space through, among others, our Smart Home and Digital Health initiatives. We employ 307,000 people across 84 countries with annual sales of US $196 billion. To discover more, please visit our official website at www.samsung.com and our official blog at global.samsungtomorrow.com
[1] Includes emails, push notifications, social media messages and carrier communications
