PRESS RELEASE
Nike+ Running App combines the new, innovative Samsung Gear S with Nike's best in class services for the most connected running experience yet
London UK - 29th August, 2014 - Samsung Electronics, in partnership with NIKE, Inc., today introduced the Nike+ Running App for the newly announced Samsung Gear S. The innovative app uses the new Samsung Gear S' built-in Bluetooth and 3G connectivity features to bring Nike's best in class running experience to Gear users for the first time.
"We are very excited to welcome the Nike+ Running App to Samsung's Gear portfolio," said Chan Woo Park, Vice President of Product Strategy Team in Mobile Division at Samsung Electronics. "With its ergonomically fit design, empowered by multi-sensors, GPS and IP67, the Samsung Gear S is a perfect health and fitness companion. With the Nike+ Running App, it will be even more attractive and fun for people to enjoy running, while tracking runs, reaching goals and sharing with friends, all on their wrist."
With the pre-loaded Nike+ Running App on the Samsung Gear S, people can leave their phones at home and still map runs, track progress and stay motivated while on the move. In the midst of a workout, runners are able to easily view running metrics including distance, pace, heart rate, NikeFuel earned, and time, by simply raising their wrists. The app is also equipped with a built-in music player, allowing runners to select music in a playlist with a quick tap. Meanwhile, the Samsung Gear S' built-in GPS allows runners to check their routes and speed. In addition, the Nike+ Running App keeps runners inspired by leveraging the Samsung Gear S' 3G connection to deliver real-time cheers from Facebook friends.
"Nike+ Running has changed the way people experience sports. It motivates runners to run further, faster and more often by tracking their activity, celebrating their progress, enlisting personalised coaching, challenging their friends and sharing runs with their entire social network," said Adam Roth, Vice President of Nike Global Running Brand Marketing. "The integration with the Samsung Gear S allows more runners to join the Nike+ community and enjoy the benefits of this great service."
Since its launch in 2006, Nike+ Running has provided runners the chance to track, measure, share and compare their runs with a global community of athletes. The Nike+ Running App uses GPS technology to map runs, provide stats on instantaneous pace and distance, and track users' progress. It offers fun motivational features like Nike+ Challenges, cheers from friends, photo sharing to social media, live audio feedback and the option to select music. Its Nike+ Coach function offers comprehensive training programs, helping runners to prepare for their races. The Nike+ Running community has logged over 1 billion miles worldwide.
Full details and product images of Samsung's new Gear S are available at www.samsungmobilepress.com.
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, tablets, PCs, cameras, home appliances, printers, LTE systems, medical devices, semiconductors and LED solutions. We employ 286,000 people across 80 countries with annual sales of US$216.7 billion. To discover more, please visit www.samsung.com.
