Celebrating the availability of Huawei's Ascend P1 for consumers in EMEA
Shenzhen, China, July 24, 2012: Huawei, a leading global information and communications technology (ICT) solutions provider, today announced its partnership with Eurosport, the number one pan-European TV channel, for the broadcast of this summer's biggest sporting events. This partnership is a significant step in Huawei Device's efforts to build its brand among consumers across Europe, while celebrating the commercial availability in the region of its flagship smartphone, the Huawei Ascend P1.
As part of the agreement, Huawei's Ascend P1 advertisements will be broadcast during selected Eurosport's sports event coverage from July. Additionally, RSS feeds of Eurosports news updates and sporting results will be placed on Huawei Device online platforms including its website www.huaweidevice.com and global Facebook page.
"Our partnership with Eurosport provides an opportunity for consumers in more than 129 million households across Europe and North Africa to engage with the Huawei Device brand as we transition from a B2B to B2C company," said Shao Yang, Chief Marketing Officer, Huawei Device. "Throughout this year our focus is on building the brand by introducing premium products, such as the Ascend P1, that enhance the consumer experience."
"We are delighted that Huawei Device has selected Eurosport, Europe's number one sports entertainment network, to be their exclusive pan-regional media partner for the forthcoming launch of the Huawei Ascend P1 smartphone in Europe," said Mark McFarlane, Commercial Director, Eurosport. "With our record breaking audience performance in 2012 and our multi-media communication platform Eurosport will provide Huawei with a powerful and effective communication plan for the Ascend P1 launch."
The Ascend P1 is a super-slim smartphone that delivers outstanding speed, power and functionality. With sales in China commencing from mid-April, the Huawei Ascend P1 is available through more than 3,000 retail stores throughout China. The Ascend P1 will be available in Denmark, Germany, France, Portugal and Italy in July, with other markets to follow.
About Huawei Device
Huawei Device believes that everyone can be the center of information and that the world would be a better place if access and information barriers were knocked down. Its strong suite of mobile phones, mobile broadband devices and home devices is testimony to Huawei Device's focus on customers and its commitment to providing user-friendly mobile internet experiences through ongoing innovation. Based on more than two decades of success in the information and communications industry, and with our own channel expertise, operational capabilities and global partner resources, Huawei Device is transforming from a company that sells millions of devices in single transactions to large businesses, to a "Business-to-People" (B2P) brand that also sells individual devices directly to millions of people. As at the end of 2011, Huawei Device serves more than 500 operators all over the world. For more information, visit Huawei Device online: www.huaweidevice.com
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About Eurosport Group
The Eurosport Group is Europe's leading sports entertainment group. Eurosport, the n°1 pan-European TV channel, broadcasts in 20 languages and reaches 129 million homes across 59 countries. Eurosport HD is the high definition simulcast of Eurosport. Eurosport 2 broadcasts to 57 million households in 18 languages across 47 countries. Eurosport 2 HD was launched in August 2009. Eurosport Asia-Pacific reaches 17 countries in the region and launched an HD channel in September 2011. Eurosportnews is the sports news channel transmitted worldwide. Eurosport.com, Europe's n°1 online sports destination, has up to 17 million unique users per month (comScore) across an international network of sports websites in 11 languages, including Yahoo! co-branded sites in Germany, Spain, Italy and the UK. The Eurosport.com free mobile applications are available in 10 languages. Eurosport Player, Eurosport's web TV service, provides LIVE and on-demand sports to fans' PCs in 52 countries and the Player mobile application is available in 14 countries. Eurosport Events is the group's expert division in the management and promotion of international sporting events.