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Sony Entertainment Network's Music Unlimited application for iPhone and iPod touch ready for global release

Tags: Sony (NYSE:SNE), Apple (NASDAQ:AAPL)

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PRESS RELEASE

Company Reaffirms Its Commitment to Entertainment Everywhere with the Release of Its Cloud-Based Music Service App in the App Store This Friday

May 22, 2012 - Sony Network Entertainment International today announced the pending release of the Music Unlimited service application (app) for iPhone® and iPod touch®1 this coming Friday, May 25. With the free app, subscribers can access the service's global catalog of millions of tracks2 whenever and wherever they are.

"With the proliferation of connected devices, consumers expect complete access to their digital entertainment and demand a consistent experience regardless of the device," said Tim Schaaff, President of Sony Network Entertainment International. "Bringing the Music Unlimited service to iPhone and iPod touch is one of the many ways we are able to reach more music lovers around the world while ensuring the same level of high-quality entertainment that is associated with the overall Sony Entertainment Network experience."

The iPhone® and iPod touch® will be the newest additions to the Music Unlimited service's existing ecosystem of Sony and other connected devices including PlayStation®3, PlayStation®Vita, BRAVIA® TVs, and AndroidTM tablets and smartphones including Sony XperiaTM. The new app allows consumers to listen to their music library3, playlists and channels, easily add songs to playlists, discover related artists and tracks, and browse by genre.

"We want to let users pick up their favorite device and crank up the Music Unlimited service at any time," said Michael Aragon, Vice President and General Manager of Digital Video and Music Services, Sony Network Entertainment International. "With the addition of the new iPhone and iPod touch app, users with a Basic or Premium subscription can listen to their favorite songs across a number of the most popular connected devices - in and out of the home."

The new Music Unlimited service iPhone ® and iPod touch® app can be downloaded for free from the App StoreTM beginning Friday, May 25, 2012.

About the Music Unlimited service

Music Unlimited is a cloud-based digital music service that hosts a global catalog of over 15 million licensed songs2 including all major labels, leading independent labels, and major publishers worldwide. Originally launched in December 2010, the Music Unlimited service now reaches 16 countries and is available on a wide range of Sony and non-Sony connected devices. With its breadth of available connected devices and regional reach, along with the depth of its music catalog, the Music Unlimited service is the ultimate music subscription service4 for users who want to play their music whenever and wherever.

For more information, please visit: http://sonyentertainmentnetwork.com/music-unlimited/.

About Sony Entertainment Network

Sony Entertainment Network is the ultimate destination for digital music, movies, games and more. All through the convenience of a single account, Sony Entertainment Network is a global comprehensive network platform that unifies Sony's digital entertainment experience across a growing ecosystem of Sony and non-Sony devices.

Additional information about Sony Entertainment Network can be found by visiting: blog.sonyentertainmentnetwork.com,www.sonyentertainmentnetwork.comwww.facebook.com/sonyentertainment, and www.twitter.com/sonyentnet.

1 iPhone 3GS, 4, 4s, iPod touch third and fourth generation; iOS version 4.3 and above

2 Number of tracks available from this catalog varies by country and may be less.

3 Access to your personal library requires that music content exists in the catalog. Copy protected content is not supported.

4 Basic subscription is $3.99, £3.99, €3.99, AU$4.99, CAD$3.99, NZ$5.99, DK 49.00, FI 3.99, NO 49.00 and SE 49.00 per month; Premium subscription is $9.99, £9.99, €9.99, AU$12.99, CAD$9.99, NZ$13.99, DK 89.00, FI 9.99, NO 89.00 and SE 89.00 per month

Sony is a leading global innovator of audio, video, communications and information technology products for both the consumer and professional markets. Sony is renowned for its audio-visual products, such as the BRAVIATM LCD high-definition television, Cyber-shotTM digital camera, Handycam® camcorder, "α" (Alpha) digital SLR camera, and Walkman® MP3 player as well as its VAIOTM personal computers and high-definition (HD) professional broadcast equipment, highlighted by the XDCAM® HD. Offering a complete end-to-end HD value chain and with its electronics, music, pictures, game and online businesses, Sony is one of the world's leading digital entertainment brands, employing approximately 170,000 people worldwide.

Through its long-term football partnerships as an official sponsor of the UEFA Champions League until 2012, Official FIFA Partner until 2014 and global sponsor of the FIFA World CupTM in 2010 and 2014, Sony is inspiring a sense of excitement for the millions of football fans around the world.

For more information on Sony, please visit http://www.sony.co.uk and http://presscentre.sony.co.uk/.