London, UK mBlox, a leader in mobile consumer interaction and payments, today announced the availability of mBlox two-way messaging services in the UK, France, Ireland, Belgium and Sweden. mBlox's SMS solution for interactive communications, already available in the Americas, provides the ability for companies to send and receive messages in a way that generates greater interaction with their target consumers. By offering the end user a direct, secure messaging path to the brand, customer service is improved and a deeper relationship is created between the two parties.
Two-way messaging lends itself to a wide range of applications for any brand looking to effectively engage with a relevant group of consumers. For example, it can be used for balance inquiries in banking, voting and polling on TV, surveys for insurance companies, and requesting bus or train schedules. Crucial to the service is the amount of control the consumer retains; end-users opt in from the outset and have a simple, reliable way to manage the information they receive by either responding to the SMS. It also allows end-users to notify the brand of any pressing concerns or to give specific information updates.
"While smartphone adoption is justifiably driving innovation in new content and applications, SMS remains a core communications channel for the majority of businesses today," says Rob Malcolm, General Manager of Messaging, mBlox. "By ensuring a direct channel between the marketer and the consumer, businesses have a platform for interactive communications and relationship building, while continual communications from the customer will also assist in the planning of future activity and in being more responsive."
mBlox two-way messaging services are supported by the mBlox network and the company's decade-long experience in innovation in SMS messaging and payments. mBlox is continually adding new connections to expand two-way reach to support your business.
mBlox is a mobile interaction and payment specialist that provides enterprises and solution providers with the fastest and most reliable way to engage with their customers on mobile devices without compromising on security. mBlox delivers a combination of software and services that allow businesses and solution providers to create mobile solutions with the greatest possible reach. Backed by leading venture capital firms, mBlox offers a network that reaches 800 operators in over 180 countries, covering over 90% of the world's population.