PRESS RELEASE
Samsung introduces ground-breaking new audio range to the UK with the help of Gorgon City
London, 19th June 2015 – Samsung Electronics UK today marked the European launch of its Wireless Audio 360 speakers at an intimate event at London’s Victoria House with DJ sets from Gorgon City and Laura Whitmore. With music streamed through the new speakers, the event demonstrated how Samsung is set to revolutionise home audio and overcome the limitations of directional multiroom speaker systems.
At the launch, Samsung set out its ambition to transform the audio market for music fans who want more freedom from their audio devices by creating a more dynamic, surround sound audio experience where the sweet-spot can be heard everywhere in the room. Developed at Samsung’s new state-of-the-art audio lab in California where a dedicated team has been brought together to create this innovative range, the Wireless Audio 360 range delivers a unique, 360-degree sound experience through the use of Samsung’s patented ring radiator technology.
This pioneering technology creates an omni-directional movement that immerses entire rooms in sound, so wherever people are in the room they will experience the same incredible audio, freeing them to listen to high quality music the way they want. With portable and flagship models available and seamless connectivity features, coupled with technology that changes the way sound is delivered, it is a range built for music fans who want an audio experience that reflects their modern relationship to music listening.
Commenting on the launch, Guy Kinnell, Vice President TV & AV, Samsung UK & Ireland said; “Over the past few years we have seen a dramatic change to the way people listen to music. We know they no longer want to be restricted by audio devices designed for a stationary experience but instead want a device that gives them the freedom to choose how and where they listen to their music, without compromising on the quality of audio they hear as they entertain, relax and enjoy life throughout their homes. We believe our new range of speakers reflects what people want from music products now and in the future. Technology has revolutionised the way we consume entertainment and we believe our Wireless Audio 360 speakers are the next phase in this revolution of modern music consumption.”
At this European showcase for the new range, Samsung also premiered exclusive content commissioned to bring to life the 360 sound concept and ring radiator technology. ‘The 360 Sound Experiment’ was created by artistic collective Artisan and produced by Little Dot Studios, with the stunning installation bringing to life the idea of a room filled 360 with sound using colour and light. Set to music composed by Aiden Lavelle who has worked with Gorillaz and Massive Attack, and directed by Ross Cairns, the installation uses light beams to visualise the movement and frequencies of sound through space, demonstrating how 360 sound offers the best audio experience of any speaker on the market today.
Combining this exciting new sound technology with a premium look and feel, Samsung’s new offering provides an unrivalled, immersive audio experience. Two models are available—the R7, an iconic designed model with premium audio features, and the portable R6 for flexibility and fun. Both models seamlessly connect to Samsung multiroom enabled TVs, soundbars and other devices to create the ultimate at home entertainment system. The Samsung Wireless Audio 360 range is available at retailers including John Lewis and Richer Sounds.
Speaking after the event, Gorgon City commented; “Playing through the Wireless Audio 360 speakers was wicked. This is a great piece of kit for people who love music and are we have enjoyed being part of the launch.”
https://www.youtube.com/watch?v=qjuPh2qI8ts
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies, redefining the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, printers, medical equipment, network systems, and semiconductor and LED solutions. We are also leading in the Internet of Things space through, among others, our Smart Home and Digital Health initiatives. We employ 307,000 people across 84 countries with annual sales of US $196 billion. To discover more, please visit our official website at www.samsung.com and our official blog at global.samsungtomorrow.com
