Samsung launches Level - A new series of premium mobile audio products

PRESS RELEASE

New offering includes comprehensive selection of mobile audio products to accompany smartphones and tablets

29^th April 2014, London, UK - Samsung Electronics today announced the Samsung Level, a new range of premium audio products. The Level series builds on Samsung's heritage in industry-leading mobile products to offer a range of audio accessories with organic sound quality, superior comfort, portability, and style that give mobile users the best possible sound experience for their smartphone or tablet.

The Level series is comprised of four types of expertly crafted audio products for all mobile users; Level Over, Level On, Level In, and Level Box. All four products allow people to take calls while listening to any type of audio and ensures the very best sound during their calls on Samsung's industry-leading mobile technology.

"We understand the importance of music and audio quality for our customers," said Simon Stanford, Vice President of IT & Mobile division, Samsung Electronics UK & Ireland. "With the Level series, we have created an incredible line of audio products designed for the mobile user with organic sound, premium design aesthetics, and optimised mobile audio controls."

• Level Over is Samsung's flagship over-ear headphone featuring superior HD organic sound, a comfortable ergonomic design, touch controls, and wireless Bluetooth pairing.

A 50 mm Dynamic Driver made with high performance Neodymium, which is 30% stronger than regular magnets, lets customers get deeper, more natural sound. A free edge structure made from Bio Cellulose prevents resonance between the vibration plate and the frame, avoiding unnecessary booming and providing the original sound. Level Over also uses a hybrid type active noise cancellation, both on the headphone inside and with a mic on the outside that picks up sounds to block so that you can enjoy perfectly crystal clear music.

Additionally, you can download the Samsung Level application, specially designed to enhance the Level Over experience, from either Google Play Store or Samsung Apps. Customers are now able to customise their audio experience to fit any type of music, media, or listening environment through a comprehensive EQ system called Samsung SoundAlive. Through the SoundAlive equaliser, Samsung Level Over adjusts the EQ to create the perfect balance of sound. Additionally, SoundAlive enables you to further apply 3D audio and bass effects to every media type,including music, streaming services, games and movies. SoundAlive also offers a very unique experience with 25 settings for different scenarios like Pop, Rock, Jazz and even Concert or Café mode. The Samsung Level app also has a protective and smart volume monitor to prevent hearing loss along with enhanced text-to-speech capabilities.

• Level On combines a compact style with a superior comfort and sound system to offer an immersive and on-the-go premium sound experience. It is designed to provide natural and clear sound, flexibly dampening the air flow with a 40mm dual layered diaphragm.

• Level In provides an immersive sonic environment for any activity with a powerful three-way speaker, letting you enjoy rich sounds that cover low, mid, and high sounds naturally and clearly.

• Level Box is a premium and compact Bluetooth speaker that features a solid metal design complete with a full metal grille. With a large (56mm) stereo speaker and a passive radiator, the system is optimised to deliver high quality sound that is powerful, crisp and balanced. The dedicated hardware design provides noise reduction and echo cancellation, and a built-in microphone makes it ideal for phone calls and conference calls.

People can simply place a Near-Field Communications (NFC) enabled smartphone near the Level Box to quickly and easily make a connection. Devices without NFC capabilities can still be effortlessly connected through the speaker's one touch Bluetooth pairing system. Controlling the speaker is also easy with its built-in buttons that allow you to play or stop a song, adjust the volume, and even accept or reject calls. You can also enjoy up to 15 hours of continuous playback through the Level Box's rechargeable battery.

The Samsung Level series will be available to buy from mid-May in most markets around the world. They will be also available from the Samsung Online Store in select countries.

Samsung UK will announce UK availability in due course. For more information, please visit www.samsungmobilepress.com.

Samsung Level Over Product Specifications:

Samsung Level On Product Specifications:

Samsung Level In Product Specifications:

Samsung Level Box Product Specifications:

* All functionality, features, specifications, and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, tablets, PCs, cameras, home appliances, printers, LTE systems, medical devices, semiconductors and LED solutions. We employ 286,000 people across 80 countries with annual sales of US$216.7 billion. To discover more, please visit www.samsung.com.