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World’s First Curved LG OLED TV Launches Exclusively at Currys & PC World

Tags: DSG International (LON:DXNS), LG Electronics (066570.KS)

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PRESS RELEASE

September 25 2013: Currys & PC World, the UK's leading electrical retailers, will stock the new LG Curved OLED TV exclusively* from today, Wednesday, 25th September 2013 (http://www.currys.co.uk/gbuk/lg-oled-tv-445-commercial.html).  After much excitement at IFA - the Berlin consumer electronics trade show - the exclusive UK launch of the 55" 55EA980W will see the revolutionary LG Curved OLED technology available on the UK high streets for the first time.

The new LG Curved OLED TV - also previewed exclusively at the Currys & PC World Christmas In July showcase this summer - will be available online to order from today, whilst customers will be able to view and purchase the product in selected stores from Saturday.  Customers will be able to visit Currys & PC World Guildford, Currys Wednesbury (Birmingham), Currys Thurrock and Currys & PC World Teeside for demonstrations of LG's latest TV revolution.

The LG Curved OLED TV doesn't require a back light source to produce its picture; instead it uses organic light-emitting diodes (OLEDs) technology, also reducing the thickness (to just 4.5mm) and weight of the TV.  Watching OLED TV gives deeper black levels and LG's unique four colour pixel OLED technology provides the most natural contrast ever.

The stunning curved design ensures your eyes are equal distance from all parts of the screen, providing an entirely natural viewing experience. The innovative 2.1 clear speaker system offers great sound without compromising on the design. 

Dan Hastings, Head of Category for Vision Products at Currys & PC World commented:

"We have been working with LG for a long time on the launch of the brand's innovative OLED TVs. The 55EA980W was the world's first curved OLED TV when it launched in Korea and we are now delighted to be the first retailer able to bring it to UK consumers. It is the thinnest 55" OLED TV we have seen, with incredibly vibrant and detailed picture quality. I recommend a visit to one of our four selected stores**demonstrating this amazing product this weekend. You won't be disappointed."

Providing an unparalleled entertainment experience,  alongside its outstanding picture performance the new LG Curved OLED TV offers the ultimate theatrical-quality 3D experience (with 2D-to-3D conversion) and is a fully-featured Smart device, giving access to a world of digital content including catch-up TV, games, apps and movies too.

Order from 25th September 2013 at currys.co.uk and pcworld.co.uk, or visit selected stores*** for an eye-popping demonstration.  The LG 55" 55EA980W will be priced at £7,999.

For more information please visit www.currys.co.uk or www.pcworld.co.uk

*Currys & PC World has a 2-week exclusive on the UK launch of the LG Curved OLED TV

**Currys & PCWorld Guildford, Currys Wednesbury (Birmingham), Currys Thurrock, Currys & PCWorld Teeside.

About Currys & PC World:

Currys & PC World are part of Dixons Retail plc.  Dixons Retail plc is Europe's largest specialist electrical retailing and services company.  Our aim is to bring the latest technology at the best prices to our customers combined with great advice and after sales care. We operate multi-channel businesses in 12 countries and pure play operations in 14 countries. We have 1,100 stores and nearly 36,000 colleagues.