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Samsung delivers larger than life experience with launch of 75-inch ES9000 Smart TV

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PRESS RELEASE

The ES9000 encases best-in-class performance in a luxurious rose-gold coloured design to create the ultimate extra large screen premium TV

London, UK, 30th August 2012 - Samsung Electronics Co. UK Ltd, the UK's number one TV brand with the most awarded TV range1, today launches its 75-inch ES9000 LED Smart TV. The best-in-class ES9000 meets the rising market demand for larger television screens, and delivers a unique design concept with a beautiful rose-gold coloured finish. As part of the extra-large screen premium TV lineup, the introduction of the ES9000 positions Samsung as the global TV market leader for the seventh consecutive year.

"When consumers buy a premium TV, they should not have to make any compromises on quality, functionality, features and sophisticated design," said Steve Mitchell, General Manager - Marketing, TV Division, Samsung UK. "The ES9000 was designed with these high expectations in mind making it simply beyond comparison."

Adding to the ES9000's extra large screen size, the set's unique and timeless design concept includes a super-slim 7.9 millimeter curved bezel with no visible seams, cleanly complementing the TV's square stand. Additionally, the TV's built-in camera is hidden within the top of the bezel, rendering it invisible when not in use. Finally, the application of a luxurious rose-gold coloured finish to the entire body of the set makes it one of the most unique and attractive Smart TVs to date.

The ES9000 also includes the complete suite of Samsung's Smart TV features-Smart Interaction, Smart Content and Smart Evolution that were introduced with Samsung's flagship Smart TVs earlier this year.  These features enable users to control and interact with their TVs in a more intuitive way; choose from a broader range of premium and signature content that can be shared across multiple devices; and access the latest hardware and software features to keep your Smart TV new again.

In addition, the ES9000 also features Sound Share, which automatically, wirelessly connects TV audio to Samsung's Series 6 and Series 7 Wireless Audio with Dock Systems. Furthermore, the ES9000 offers a faster and more seamless Smart TV experience to fit our busy lifestyle, through the dual-core processor that allows consumers to download and use multiple apps while browsing the Web.

The ES9000's picture quality matches this enhanced Smart TV experience, utilising Samsung's Micro Dimming Ultimate and Precision Black technology to deliver richer, more optimised colour and detail; higher contrast ratios; deeper black levels; and increased brightness-supporting larger screen sizes and longer viewing distances.

In addition to the ES9000, the 65 inch ES8000 also launches today. As with Samsung's smaller ES8000 models, the 65 inch ES8000 delivers clearer images in both 2D and 3D, while its Micro Dimming Ultimate feature allow viewers to enjoy richer colours and higher contrast ratios.

For more information about the ES9000 Smart TV, or Samsung's 2012 Smart TV lineup, please visit: www.samung.com/uk.

1 Most number of awards in the UK in 2011 for TV products in T3, Stuff, Home Cinema Choice, What Hi-Fi? Sound & Vision, What Satellite & Digital TV, Which? and Wired magazines. Awards relate to the number of Samsung TV's that have received 5 stars or received group test winner or best buy awards in 2011.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2011 consolidated sales of US$143.1 billion. Employing approximately 222,000 people in 205 offices across 71 countries, the company operates two separate organizations to coordinate its nine independent business units: Digital Media & Communications, comprising Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, and Digital Imaging; and Device Solutions, consisting of Memory, System LSI and LCD. Recognized for its industry-leading performance across a range of economic, environmental and social criteria, Samsung Electronics was named the world's most sustainable technology company in the 2011 Dow Jones Sustainability Index. For more information, please visit www.samsung.com.