Creative, a worldwide leader in digital entertainment products, announces its new ‘Pure Music Listening’ promotion. Designed to stimulate demand for the company’s high-end MP3 players, speakers and headphones, it offers purchasers the chance to download a free video concert.
“There are ten concerts for our customers to choose from,” says Frédéric Wilhelm, European Marketing Manager with Creative. “They range from Kylie Minogue to Snoop Dogg and Lenny Kravitz, so there’s sure to be a choice for every taste.”
The promotion, which will receive extensive in-store support, will run from 15 May to 31 July 2008. It will be available to customers in Denmark, Finland, France, Germany, Greece, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden and the UK. To qualify for the download they send a coupon to a postal address, attaching a valid receipt and the original barcode. They will then receive a download link and access code for the video concert of their choice by email.
The choice includes Kylie Minogue (Ultimate Kylie), Placebo (Soulmates Never Die – Live in Paris), Red Hot Chili Peppers (What Hits), Coldplay (Live), Norah Jones (Live in New Orleans), Gorillaz (Celebrity Take Down), Radiohead (Live at the Astoria), Lenny Kravitz (Live), Massive Attack (Eleven promos) and Snoop Dogg (Boss Playa).
The products included in the promotion are the Creative ZEN (4, 8, 16, 32GB); Creative Inspire T10 speakers, Creative GigaWorks T20, T40 and HD50 speakers; and Creative EP-830, HQ-1900, Aurvana In-Ear, Aurvana DJ, Aurvana Live! and Aurvana X-Fi headphones. Further details are available at www.creativeliveconcert.com.
