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Pure in driving seat with its latest digital radio adapter

Tags: PUREDigital

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London, March 9th 2018: Pure announces the launch of Highway 200, the latest addition to its family of in-car digital radio adapters. Designed with simplicity in mind, the adapter is easy to set up and gives drivers unparalleled access to the best of DAB+/DAB radio as well as aux-in music streaming from any device. The Highway 200 has an SRP of £119.99 and will be available from

Working seamlessly with any vehicle’s existing audio system, the adapter is simple to install and connects through aux-in or over an unused FM frequency. The Highway’s controller unit, which can be placed anywhere on the dashboard, features a crystal-clear display and intuitive controls for ease of use.  

A mark of Pure’s commitment to engineering award-winning digital radio products, the adapter comes with advanced antenna technology, so reception is of the highest quality. A discreet antenna is affixed to the windscreen and the power cable can be neatly tucked behind the car’s interior trim.

Chris Walker, senior marketing manager, Pure: “With digital listening due to hit 50% in the next few months, we want to ensure that every need is met with our range of Highway products; for those that simply want their favourite digital radio with them on their travels, the Highway 200 is the ideal product.”

Digital radio listening is effortless, as the Highway 200 automatically finds and stores all available stations – making it simple for drivers to catch their favourite programmes. Remembering FM frequencies will also be a thing of the past. The ability to store up to 20 presets lets users safely flick between preferred stations with the touch of a button.

Drivers can also take their digital music library or streaming app on the road by playing through aux-in. Just load up a playlist or let a passenger select the tunes from a smartphone, tablet or any other compatible device.

Benefitting from Pure’s heritage of British design and engineering, the Highway 200 is digital tick approved and comes with three years warranty as standard. 

About Pure

As the pioneers of digital radio and the first to fully embrace the technology in 1999, Pure has become the world’s leading digital radio manufacturer, with over 5million sold worldwide.

Passionate not just about radio, but quality audio; Pure designs and engineers its radios in its state-of-the art engineering facilities just outside of London.

Benefitting from its heritage of developing award-winning digital radio products for the home and the car; all products are digital tick approved, with industry leading three years warranty as standard. See