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Samsung introduces new lifestyle TVs at global launch event in Paris

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PRESS RELEASE

New premium line-up of QLED TVs as well as The Frame showcased

QLED TV series available for pre-order in the UK from 15th March 2017

London, UK – March 14, 2017 – Samsung Electronics today unveiled new details surrounding its premium line-up of QLED TVs and The Frame at a global TV launch event in Paris, further demonstrating Samsung’s leadership in defining the future of home entertainment with advanced cutting-edge technology.

“At Samsung, we strive to provide our customers with the most advanced technology to deliver unrivalled viewing experiences and cutting-edge designs that complement their everyday lives,” said HS Kim, President of Visual Display Business at Samsung Electronics. “With state-of-the-art style, smart features and picture quality, our 2017 line-up is truly ushering in a new era for television.”

Samsung selected Paris, “the City of Lights,” to unveil the “TV of Light,” a name given to the QLED TV for its delivery of optimal brightness levels and stunning visual experience. The venue choice for the event at the Carrousel du Louvre also highlighted Samsung’s focus on the Lifestyle TV concept, represented by two works of art, the Samsung QLED TV and The Frame.

The latest QLED TVs have been designed with the consumer in mind and focus on addressing three key consumer pain points through the solutions known as Q Picture, Q Style and Q Smart. Samsung once again worked with Yves Behar, a renowned Swiss designer, to create the innovative TV – The Frame – an elegant masterpiece that seamlessly blends into the interior of any home.

The innovative QLED TV series – includes the Q9F, Q8C, Q7C and Q7F – will be available to purchase in the UK from the 29th March and pre-orders will start on the 15th March. 

The QLED TV range will have RRPs from £1,999.99 with the Q7F, Q7C from £2,199.99, Q8C from £2,999.99 and Q9F from £4,899.99. The range will be available from selected retailers and Samsung.com.

Q Picture: Perfect combination of light and colour

The QLED TV range uses new quantum dot technology to achieve next level advancements in light efficiency, stability and a wider colour spectrum. With new metal Quantum dots, the QLED TV addresses all the major aspects of picture quality, including viewing angle, colour volume, brightness and bold contrast. The QLED TV can express accurate colour and achieves a 100 percent colour volume* – the highest on the market today, earning accreditation by Verband Deutscher Elektrotechniker (VDE), one of Europe’s largest technical-scientific associations.

In addition, the QLED TV’s rich, deep black levels and bold contrast provide a consistent viewing experience regardless of a room’s lighting. The QLED TV’s advanced HDR 1500 functionality allows users to see every hidden detail as it was meant to be seen, with no loss or distortion of colour.

*100% colour volume on DCI-P3 standard.

Q Style: Designed to fit every lifestyle

This year, Samsung introduced new design elements that can fit into any home – regardless of the interior aesthetics or setup. The all-new Near-Invisible Connection cable helps manage unsightly cords and clutter with a refined, management system. Consumers can now design their space with an optical cable that brings all devices together, reclaiming the living room space once occupied by set-top boxes and external devices.

Samsung has also introduced the No Gap Wall-mount accessory which brings the TV flush against the wall, closer than ever before, with a 15-minute installation process. For those who do not wish to mount their TV onto the wall, there is also a range of stylish Samsung TV stands to purchase. Designed like an easel, the Studio Stand is an ideal accompaniment for any artist-inspired living space, and with the Gravity Stand, the TV can be rotated easily and allows for optimal viewing at any angle.

Q Smart: Elevating the home entertainment experience

Samsung’s Smart Hub has been expanded to offer an even more intuitive user experience, directly via the QLED TV. The enhanced Samsung One Remote Control now supports more devices and offers voice control capabilities across more Smart TV features. Paired with the latest Smart ViewApp – available on Android or iOS mobile devices – users will enjoy a personalised Smart Hub experience, viewing content and controlling their TV from their mobile.

Additionally, the TV Plus service offers the easiest and fastest way to find, purchase and watch the latest 4K films and entertainment. The new Music service also allows for easy searching and identification of songs heard in the background of TV shows and films.

The Frame: A new way to look at TV

Continuing its focus on premium design, Samsung announced more details surrounding its newest innovation – The Frame. Teased at CES 2017, The Frame was curated with an artful approach meant to elevate any room or viewing environment. 

Based on new innovative technology, The Frame looks like a picture frame hanging on a wall when ‘Art Mode’ is on. Instead of fading to black like a conventional TV, the Lifestyle TV’s display transforms into a work of art, letting the users select custom-designed digital art pieces from The Frame. With more than 100 art pieces in multiple categories – including landscape, architecture, wildlife, action, drawing and more – to choose from, it will please every design preference. Paired with the numerous options for art layouts and colours, as well as customisable accessory options including interchangeable bezels and an optional Studio Stand, it truly complements the user’s living space.

Furthermore, The Frame is outfitted with Samsung’s new Near-Invisible Connection and No Gap Wall-mount, allowing users to hang it anywhere as it blends seamlessly into any living space, without unsightly cables or wires.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, medical equipment, network systems, and semiconductor and LED solutions. For the latest news, please visit Samsung Newsroom at http://news.samsung.com/.