Now for O2...
Meanwhile, O2 clearly does not wish to be labelled a villain of the ISP world either and was keen to trumpet its new way of branding its broadband products that will focus on the suitability of a package to meet customers' needs instead of simply speed.
Felix Geyr, head of home and broadband at O2, said: "When we launched our new broadband packages in September we made it clear we wanted to ensure there was better clarity for consumers around speeds. We believe that packages should be designed around customers needs and not speeds.
"While speed is clearly important for customers it should not be the be all and end all. At O2 we believe that customers should be told, upfront, what they can expect but also that they should buy a package that suits their online activity. All our customers receive whatever line speed their line can handle.
"It is extremely important that the broadband market is cleaned up so that customers look for the right experience, customer service and value for money when they buy - not just headline speeds," he added.