Castleford distie Target Components has announced an exclusive deal to distribute for Chinese networking company Tenda.
In an era when larger distributors have largely ignored lesser-known brands and smaller retailers, Target has embraced both - and prospered as a consequence. The past couple of years have been its best ever, despite the recession, and a big reason for this is its servicing of ‘the long tail'.
As well as ensuring good business, and loyalty, from smaller channel players, this strategy means Target is often the first to bring Far-Eastern tech brands over here. Another example of this is today's announcement.
Tenda seems to service primarily the consumer and SMB router market. Its USPs include low price and ease of use, although its marketing people are unlikely to favour the term ‘cheap and cheerful'.
"We are delighted to have Tenda on board," said Target's purchasing manager, Kelly Coxon. "Not only do they produce some of the most innovative and user-friendly networking solutions available, their universal 3-year product warranty proves their commitment to quality in such a competitive market. I am sure that Tenda will become as synonymous with excellent value networking in the UK as it has done in the Far East."
"Tenda has been looking for an appropriate distributor in the UK for a while now, and we have been impressed with Target's excellent track record in launching new brands." said Marvin Luo, Tenda account manager.