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Q4 2016 GPU shipments totalled 100 million, says JPR

by Mark Tyson on 23 February 2017, 11:31

Tags: AMD (NYSE:AMD), NVIDIA (NASDAQ:NVDA), Intel (NASDAQ:INTC)

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PC technology market research specialist Jon Peddie Research has published its latest Market Watch report on the GPU business. These latest figures were collected and analysed to understand the market movements during Q4 2016. Key findings illustrated the steady demand for GPUs, at just over 100 million during the quarter. Meanwhile, the gaming PC segment continued to be a market bright spot. Both AMD and Nvidia swiped market share from Intel during the reported period.

While the shipment volume was flat in Q4, there was the shifting in shares as noted above. JPR said "AMD increased 10 per cent, Nvidia increased 10 per cent, and Intel was down 4 per cent."

Looking at discrete graphics, demand was up as these GPU add-in cards gained market over the integrated variety. "The attach rate increased in Q4 from last year and is now 141 per cent," noted JPR.

Highlights of the Q4 2016 Market Watch report in handy bullet point form are as follows:

  • AMD’s overall unit shipments increased 10.49% quarter-to-quarter, Intel’s total shipments decreased 4.01% from last quarter, and Nvidia’s increased 9.52%.
  • The attach rate of GPUs (includes integrated and discrete GPUs) to PCs for the quarter was 141% which was down 5.52% from last quarter.
  • Discrete GPUs were in 35.92% of PCs, which is up 1.23%.
  • The overall PC market increased 3.96% quarter-to-quarter, and decreased 3.55% year-to-year.
  • Desktop graphics add-in boards (AIBs) that use discrete GPUs increased 5.60% from last quarter.

Explaining the continued growth offered by the PC gaming market, JPR says that the dual attractions of new AAA  gaming content and the promise of slick Virtual Reality experiences are driving mid to high end GPU demand in both desktops and laptops.

New product introductions from AMD and Nvidia in the coming months are expected to shake up the GPU market once more. We might get a better handle on things next week as the red and green teams show off new GPUs and associated graphics cards ranges.



HEXUS Forums :: 22 Comments

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…and we're all idiots for buying them. When a company, such as nVidia, make 2 BILLION profit they really are over pricing their parts. We lap it up and then return to spend EVEN more cash. But, obviously, that's business.

P.s. I own an eBay purchased 980.
excalibur1814
…and we're all idiots for buying them. When a company, such as nVidia, make 2 BILLION profit they really are over pricing their parts. We lap it up and then return to spend EVEN more cash. But, obviously, that's business.

P.s. I own an eBay purchased 980.

It's good that you help other people to afford new cards by buying their old ones off them. I don't think people are idiots for buying cards though - the leap in speeds we see each generation is quite impressive. Only a few years back the power you get in something costing under £200 today used to cost closer to £1000.
kalniel
… Only a few years back the power you get in something costing under £200 today used to cost closer to £1000.

Case in point, an RX 480 4GB - released in June 2016 for $199 - is generally a little faster than a GTX 780, released in May 2013 for $649. The 1080 Founder's Edition, which launched at $699, is at least twice as fast as a GTX 780, and in some cases gets close to three times as fast.

Unlike CPUs, which have had relatively small generational performance increments recently, GPUs have continued to increase performance massively (remember, 780 - 1080 is actually only 2 generations).

EDIT: in fact, the 8GB RX 480 is pretty much level with a 780 Ti, which launched 6 months later for $699…
excalibur1814
…and we're all idiots for buying them. When a company, such as nVidia, make 2 BILLION profit they really are over pricing their parts. We lap it up and then return to spend EVEN more cash. But, obviously, that's business.

P.s. I own an eBay purchased 980.

In the last 8 years I leapt from HD5450 1GB DDR3, to GTX 460 SE 1GB GDDR5, to R9 Fury 4GB HBM. 80 to 3584 streams. I paid just over 3x as much for the last card as the previous two but there is no doubting I got more than 3x the relative performance!

Do we judge over pricing based on how much they ask, compared to material & development cost? Or compared to what they're worth to us? Material cost of spring water is almost 0, but we still pay up to a couple £ per bottle.
excalibur1814
…and we're all idiots for buying them. When a company, such as nVidia, make 2 BILLION profit they really are over pricing their parts. We lap it up and then return to spend EVEN more cash. But, obviously, that's business.

P.s. I own an eBay purchased 980.

Well nVidia are only printing money because their upper mid range is totally unopposed and selling for high end prices.

AMD's strategy was a mistake; if Vegas was going to be released in 2017 they should not have made Polaris so small.