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ViewSonic launches ‘Buy and Try’ scheme

by Scott Bicheno on 9 February 2010, 15:51

Tags: ViewSonic

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ViewSonic, the US company best known for making displays, has been trying to grab a piece of the PC pie for a little while now. From the start we've thought this a bold move, with the market being so mature and dominated by the big OEMs.

It is especially difficult to differentiate on specs in the netbook space, with most machines running on pretty similar platforms, so ViewSonic is looking to the channel for its unique selling points.

This latest move takes the form of a ‘Buy and Try' programme, in which ViewSonic offers full refunds to people who buy selected ViewSonic products and return them within 30 days. Looking at the terms and conditions of the scheme, the process looks reasonably straight-forward, although you do have to wait a couple of months to get your cash back.

"Contrary to what some other manufacturers will promote, we believe choosing IT needs to be a highly personal experience and not a commodity purchase. We want to give our customers the opportunity to see how our products fit into their lifestyle, rather than ask them to gamble on making a decision based on whatever information is thrown at them at that time." said James Coulson, European marketing manager at ViewSonic. 

Here are the product ranges that qualify:

  • New ViewBook range
  • PC Mini Range
  • All-in-One PC Systems

And here are the participating e-tailers, they are all members of ViewSonic's new reseller programme, Finch Club:

  • Scan
  • Insight
  • Novatech
  • Misco
  • CCL
  • Ebuyer


HEXUS Forums :: 1 Comment

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I have just had a quick browse of their laptops on Scan and I must say they are poor value to their branded counterparts such as HP, Samsung, Dell etc…

Although the Try and Buy scheme is a good idea, I can't see many sales if their pricing is not competitive to begin with.