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Popular new comer bēm Wireless is ready to rock and roll having appointed UK distribution to Micro-P

Tags: bem Wireless, Micro P

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PRESS RELEASE

LONDON- April 29th, 2013- bēm Wireless, an innovator of wireless solutions and consumer electronics, is pleased to announce that it has appointed Micro Peripherals as its UK distributor for its highly anticipated hi-fi audio portfolio. First unveiled at CES earlier this year, bēm's audio solutions were a show highlight for many of the global media creating invaluable pre sale exposure for the company and the brand. They were also a favourite of UK based business development company Bobby Watkins Ltd which won the contract to manage the European business on behalf of bēm, and is responsible for arranging the new relationship with Micro-P.

Bobby Watkins, Founder of Bobby Watkins Ltd commented: "I am delighted with the agreement that will see us work hand in hand with Micro-P to build the bēm business together. We will work with both strategic national partners, as well as ensuring that the independent retailer has the tools and confidence to sell the bēm Wireless range."

Micro Peripherals were selected as bēm UK distributor based on its reach across the broad retail and e-tail community for complete platform penetration, as well as its reputation for offering fantastic sales and support services to the channel. Most importantly, Micro-P was able to demonstrate developing expertise in the consumer audio and visual market which was seen as crucial by the Bobby Watkins team in order to deliver the educated service expected of a strategic, long term channel partner.

Caroline Hope, General Manager, Consumer Electronics Division, Micro Peripherals commented: "We are delighted to be working with Bobby Watkins and his team to introduce the bēm audio products to the retail channel. The bēm portfolio has a good variety of products offering style, substance, design and affordability which we have no doubt will appeal to the varying needs of our retail customers, and Bobby Watkins Ltd offers us the energy and support we need to ensure we deliver the highest level of service to our customers. Truly a winning combination to achieve the best possible sales results."

The Speaker Trio, the Boom Box and the Mobile Speaker are available from Micro-P now. 

About bēm Wireless

bēm Wireless is an innovator in consumer electronics, providing wireless solutions for everyone by meeting a vast range of customer needs and desires. By highlighting each user's experience, bēm makes it easy for its innovations to be warmly welcomed into their lives.

Formed in 2012, bēm brings together entrepreneurial spirit and know-how plus the track record for successful engineering execution, held by its principals. Its purpose: to present fantastic products direct to consumers at a terrific value.

Beginning with the audio line, including mobile speakers and wireless headphones, and quickly moving on to the development of video and a host of other lifestyle-enhancing products, bēm is tireless about keeping wireless portable, affordable and accessible.

About Bobby Watkins Ltd

bēm is brought to the UK & Ireland by the team at Bobby Watkins: "We only focus on new technologies and brands who we believe have the potential to lead or create a new category, bēm Wireless certainly fall in to that category".

We are focused on helping brands and their organisations realise their potential. With specific expertise gained from many years in the European consumer electronics and IT markets, we can help to overcome barriers to your company's success and to provide energy in to winning in today's competitive environment.

About Micro-P Ltd

Micro-P is one of the leading B2B and retail distributors in the UK and a wholly owned subsidiary of parent company DCC PLC, Ireland's 6th largest company

Micro-P represents over 180 manufacturers in the UK alone spanning more than 22,000 products across computing and accessories, print, consumer electronics, networking, servers and solutions, communications and mobile and AV solutions. World class partner brands include Acer, Huawei, Samsung, Sony, Toshiba, Nokia, Western Digital, SonicWall and Netgear.

Micro-P's market-leading approach teamed with a state-of-the-art distribution centre, next day delivery and a host of managed services, including end-user fulfilment, assures the highest levels of customer service and satisfaction at all times.