- CMS Peripherals will sell Dell EqualLogic products
- Move allows Dell to reach new potential partners within the UK channel
BRACKNELL, United Kingdom, 9 February 2010 - Dell today announced that it has appointed storage specialists CMS Peripherals as an authorised UK & Ireland distributor of the Dell EqualLogic products. CMS Peripherals will also provide a range of value-add services to partners including training and marketing support as well as offering credit terms to help partners grow their businesses. CMS Peripherals has several years' experience in delivering iSCSI SANs and will leverage this expertise and market knowledge to drive the Dell EqualLogic portfolio. CMS becomes Dell's second UK & Ireland EqualLogic distributor following the appointment of Hammer in 2009.
Paul Harrison, Dell's UK Channel Manager, said: "CMS Peripherals has an exceptional reputation within its partner base as a true storage specialist and is therefore an ideal candidate to help Dell grow its EqualLogic business. iSCSI technology is one of the hottest areas in storage, and CMS will bring extensive experience to the table in helping its partners articulate the Dell EqualLogic message and build profitable solutions around the technology."
"At CMS we believe in offering best of breed technologies, and in the iSCSI market Dell EqualLogic has got a formidable reputation and is clearly the right choice to take to our partners," said Joe Fagan, Group Product Marketing Manager, CMS Peripherals. "We are extremely excited to be partnering with Dell and will be working with them to launch a number of demand-generation initiatives which should ensure our partners quickly see significant interest in the EqualLogic products."
Dell is also announcing today that it has appointed a Channel Development Manager covering Scotland and North East England who will work with PartnerDirect certified partners in this region to grow their Dell businesses and promote the Dell brand. The creation of the new role will complement Dell's existing investment in support for partners through Solutions Consultants and telephone-based teams.